Talladega Nights: The Ballad of Ricky Bobby

This may be good...from an article on yahoo.com...

Ferrell plays Ricky Bobby, a dimwit who grows up following the edict his absentee father once told him — "If you ain't first, you're last."
Ricky Bobby lives by the motto as he climbs his way from NASCAR crew member to champion driver, and parlays his success into newfound riches, a hot blonde wife and a pair of horrible children named Walker and Texas Ranger. He's such a star, Powerade has commissioned him to thank its sports drink during a lengthy grace before dinner each night.

But Jeff didn't want to participate...interesting take there...
Still, not everyone was comfortable with the idea. Although Dale Earnhardt Jr. has a cameo in the film and proudly walked the black-asphalt carpet at last week's Hollywood premiere, Jeff Gordon passed on participating in the movie.
For Gordon, the four-time series champion who runs a close second to Earnhardt in popularity, the industrywide inside jokes were a little too close to comfort for the driver and his sponsors.
"I think it prevented me from being a part of the movie," Gordon said. "We presented it to DuPont and our other sponsors talked about it, and although I think the movie is going to be hilarious — and I don't mind laughing at things within our sport — it wasn't the type of movie that I could have been part of.
"I would have liked to, but after seeing the script, there were some moments in there that I questioned because of the type of image I like to put out for myself and DuPont and our sponsors."